Abby Eaves

 BA Design

‘My design journey started in secondary school, undertaking product design, where I developed an understanding for its importance in society and how it has shaped our lives today without many knowing its significance. When transitioning into Rossall sixth form my three subjects included Art, Graphics and Design Technology, fully immerging myself into the arts to pursue what I knew to be the correct path for me. During my time there I developed graphic design skills and an in-depth knowledge of Photoshop that I have carried with me and utilised greatly throughout my time at Lancaster University. A core part of my A-levels at Rossall was thinking innovatively, this allowed me to explore a multitude of mediums across all three subjects enhancing my skills. The development of this innovative mindset has expanded in university. Design technology gave me a creative freedom I had previously not experienced and the opportunity to explore design concepts however, It wasn’t until attending Lancaster University that I became aware of how complex design is. The design course at Lancaster is much broader than I had first imagined, finding myself introduced to a multitude of theories, disciplines and skills I previously hadn’t even known to have existed. Whilst studying here, I found myself steering towards graphic design in several modules, though I previously believed graphic design to be a skill everyone could acquire, I’ve realised that creativity is such a large skill in its own right, that it’s not always something someone can attain through learning. Creativity is at the core of design and simply isn’t a skill every person possesses. Whilst I enjoyed learning about theories and practices, the hands-on experience of designing and creating in the physical form is what I see myself doing after graduation. My aim is to work in a junior role in graphic design, where my skills can be applied and discover how they can be further developed. Later in life, I want to have the opportunity to pass on the knowledge I have acquired during my time at Lancaster to younger students that may be starting their own design journey.’

LICA341 Design Consultancy  Through collaborating with our client Moor Technologies, this consultancy project set out to achieve branding for their software, Bower, that displays mentally stimulating images for dementia patients, to be used by carers to ease the burden of entertaining the patient. The aim of this software is to slow cognitive decline by creating personalised content for the user to scroll through. As Moor Technologies are new within the market of health care, their presence is unknown. Brand identity is an aspect that is vital for a recently developed business, and it is what allows them to be differentiated from competitors. Through research of colour theory, lens discolouration and in-depth interviews with carers, we produced what we believed to be accurate branding that represents Bower and its aims.

LICA343 Design Studio: Contexts This group project set out to tackle rising sea levels in areas at risk of being flooded and explore the possibility of addressing the current cost of living crisis. Though this project focuses on being entirely conceptual, in-depth research and understanding of the issues we wanted to combat needed to be carried out. The design itself is a water conservation tank placed on the industrial site by the Skerton Weir, Lancaster. Alongside this is a self-sufficient ‘Eco-Village’ containing four communities of residents and communal ‘EcoDome’ in the middle, all sitting on top of the tank. The village relies on the Weir and hydropower to produce energy, tackling the issues we set out to address. It proposes the concept of an innovative way of living sustainably, that does not depend on non-renewable energy sources.